Saturday, March 24, 2012

Carly Foulkes, Girl by T Mobile



T Mobile is a second rate cellular provider, a niche player with a lot of bandwidth to sell. Just ask AT&T, too bad the mega player couldn't get its clutches on its fellow "T" player. Those darn regulators should not have nixed the buy deal.* But T Mobile does have one thing going for it, namely, Carly Foulkes. Oh, if only AT&T had her!


OK, Foulkes is a name which could make a person want to walk with spiders. Monikers with letter sets that make the tongue slosh the lower central incisors are unfriendly, somehow making the bearer seem less affable. But what's in a name anyways? Just gander the perfect brunette...




Carly is a Canadian. Nowadays it seems that the USA has gone more northwards in finding its female stimulators, but not everyone woodizes over the likes of Avril Lavigne and Rachel McAdams. Not everyone likes ice cream either. Nor black...



A model, an actress and a singer, Ms. Foulkes was expected to do only one or two commercials for T Mobile, but now a dozen runs later, more are planned. She and her magenta (originally called pink) dresses have made the trademarked color a public buzz. In her ads, her summery and leggy look encourages a certain insouciance rendering the phone vendor youthful, fresh and cool. Advertising...

Carly is featured in a Happy Holidays video. In it, T Mobile employs about a hundred magenta dressed ladies of all stripes popping around a mall, singing and strutting in holiday gaiety. Check it out...


And so it goes... A new, fresh face has appeared and anchored. Bye to the tooth long Catherine Zeta Alfa Romeo. T Mobile's efforts are noteworthy, but... But no iPhone offering yet leaves them a day late and dollar short. Foulkes that!

Eh...



* AT&T attempted to merge T Mobile into its business in a deal worth $39 B. But the Department of Justice concluded that the anti competitive effects of the deal were too ominous...

It noted, for instance, that AT&T and T-Mobile currently compete head-to-head in 97 of the nation's largest 100 cellular market areas. Were the merger to proceed, there would only be three providers owning 90 percent of the market. Competition in price, quality and innovation would be diminished. for more, http://www.ecommercetimes.com/story/ATT-May-Have-to-Break-Out-Its-Dancing-Shoes-73210.html


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