Monday, February 27, 2012

Taste the Lin-Sanity and Schweddy Balls


 

Aw man, the skin is too thin in Boston. So Ben and Jerry's, the hippie Vermont ice creamer, apologized profusely for offending Jeremy Lin and Asians in general for their local limited Taste the Lin-Sanity offering.  Aw c'mon. This ain't Schweddy Balls...

Lin, the improbable flash star of the New York Knicks and Harvard graduate, is an American with Chinese born parents. After taking the nation by jump shot, the proud and enterprising B&J's in Boston offered the special limited vanilla yogurt concoction made with lychee honey swirls and fortune cookie pieces at its Harvard Square outlet.


Clearly Asian influenced, the product was construed by some to be on its face racist. Ha-ha-ha! How ridiculous. Inasmuch as Mr. Lin is of Asian descent, the treat is congruent with his backround and only serves to honor him more. There is no way a reasonable person could believe that the use of lychee and fortune cookies was intended as a smack down to him or Asians. What's next? Close Chinese restaurants?


Sometimes America can be so silly. Overreactions abound these days making it difficult at times to negotiate the intricacies of day-to-day life. The Taste the Lin-Sanity offering has been withdrawn and will take its place in the basement of failed marketing. It's too bad that the hippies didn't stand up for themselves, but that is a problem with liberals nowadays. Look at these weak tweets...


On behalf of Ben & Jerry's Boston Scoop Shops we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that...


we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and...


we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy...


Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try demonstrate our..


commitment as a Boston-based, valued-led business & if we failed in this instance we offer our sincere apologies. -Boston Ben & Jerry's Team


Oh well... Perhaps the company will re-introduce the product to all of its outlets after more reflection. Maybe they should discuss it with Mr. Lin, himself. What would he say? Oh Jeremy...

Ciao!!


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