OK, OK, somebody has to say it. CLEAVAGE WRINKLES!!! There is an epidemic of cleavage wrinkling going on. Blame Katy Perry.
She has made cleavaging a good thing. Up until she hit the scene with her ampleness and her wholesomeness, cleavaging was, well, dirty. Not dirty in a grimy sense, but in a sexy sense. But now because of her and Elmo and all of that
http://www.pplume-blog.com/2010/09/cleavage-controversy.html, women are cleavaging.
It's not that cleavaging is a bad thing. Heck, just look around and its
de rigueur. Some women pull off cleavaging so that they appear SMARTER (even if they are already as smart as whips). For one, check out Mandy Drury, a CNBC star. Egads! She's from Australia, speaks fluent Japanese and knows economics!
A priori "good" cleavage implies
SMOOTH. The skin should be supple and without defects such as moles, hairs and discolorations. Wrinkles are an obvious NO-NO. A wrinkled cleavage is like a brown mottled banana or a spotted apple. Unappetizing. Thus a woman or man, who wants to publicly "cleave" should be properly groomed and toned for the exposition. Anything less than proper preparatory action is a gross out.
Well, the market is moving to meet the needs of the more mature cleave-desirous persons, who might suffer from wrinkling, spotting, mole-ing or freckling.
Several products are now available to reduce and eliminate these unsightly wrinkles. Before getting to them, a few tips are in order:

1. The SUN is the major risk for skin. Premature aging and loss of elasticity are common sequelae of UV exposure.
Do Not tan the decolletage. Sadly, for many, the damage has already been done. As an aside, tanning the legs and arms is becoming more and more encouraged to keep good levels of vitamin D for bone and general health.
2. Use moisturizers and sun block creams every day.
3. Eliminate moles and other skin imperfections promptly. See a dermatologist frequently (yearly) for a careful examination and as needed treatment.

4. Think about a coating of castor oil over the anterior chest wall (yikes!) nightly. Not only does it keep the skin rich and soft looking, the ricinoleic acid keeps moles and discoloration in check. No, topical castor oil is not a laxative.
5. Keep the push up bra pressure reasonable. The more pressure, the more wrinkling. There is no need to push the breast tissue into the mouth. Subtle cleavage works better in the long run that the look of two chubby butt cheeks holding in a delivery.
6. Smoking!
Just don't smoke. Sometimes it's hard to quantify which is the more lethal skin killer, the sun or smoking. 'Nuf said.
7.
Age is the unavoidable X factor. Oh, well... But despair not...
Aged: The sun spots, freckles and wrinkles on the chest of the Duchess of York is not a pretty sight
So, some here are a few helpful, but not exhaustive commercial suggestions....
***Begin***
La Decollette is actively preventing vertical wrinkles at the cleavage. After just 1 night you will notice that wrinkles will disappear. After 5 to 7 nights La Decollette has done her job and your cleavage will be smooth again.Simply because the cleavage cannot wrinkle anymore during the night, protected by this special nightbra who will keep your breasts into place. On the pictures on this page you will see the result of a woman in her mid fifties. To keep the skin tight and smooth, it is recommendable to use a moisturizing cream to the cleavage before wearing La Decollette. If necessary, you can manually put the bra perfectly into place between the breasts. Make sure that the bra is worn firmly to the body or it will miss its effect.
Als u La Decollette regelmatig gebruikt, zult u op een natuurlijke wijze een glad en strak decolleté behouden. If you will use La Decollette regularly, your cleavage will stay smooth and soft in a natural way so that you can show your beauty . ....... Because finally, femininity is ageless .......
***And***
After comprehensive research and testing, Kush was developed as an anatomically contoured accessory offering both health and beauty benefits. Made from a lightweight plastic with a slip-resistant outer coating, Kush is uniquely designed to fit between the breasts to maintain a more natural shape while resting on your side. No straps, no underwires, no constraints, no adhesives and no garments needed - the slip-resistant surface and contoured shape help keep Kush in place as a woman rolls from one side to the other during sleep. It is best to avoid sleeping on the side since this position favors the creation of delta wrinkles.
As women age, wrinkles and folds can form between the breasts. Kush gently supports the weight of breasts, relieving the pressure to help prevent wrinkles and creases in the cleavage area.
http://www.thekushcompany.com/
***And***
Intimia™ Breast Pillow Gold Edition
For best results we recommend to use our specially designed rich in skin sculpting peptides Intimia Firm & Repair Throat
Cream to enhance Firmness of the neck and décolleté area.
http://www.intimia.com/chest-wrinkles/home.html
Decollette Pads
- Pads designed to correct and prevent chest wrinkles
- Decollette Pads prevent chest muscles from forming creases while sleeping, as well as smoothing existing wrinkles while awake.
- A clear self adhesive medical-grade silicone pad applied to the chest while sleeping or 20-60 minutes anytime of the day.
- Helps return skin to a more youthful and supple appearance.
- A less expensive and less irritating alternative to Botox, dermabrasion or retinol cremes with outstanding results.
- Very subtle and discreet to wear
- Decollette Pad will last 30-60 days depending on usage time. One pad per box.
***And***
Amanda Platell, The LASER
Amanda, aged 50+, claims the renewed cleavage of a much younger woman. Excerpts from her adventures from the Daily Mail...
One minute you've got a cleavage like Angelina Jolie in Tomb Raider, the next there are more ravines down there than the Grand Canyon.
One day it's as smooth as a baby's bottom, the next as dried up as the River Darent during any one of the great droughts.
One moment you can wear low-cut dresses with panache, the next you're desperately searching for big, droopy necklaces for cleavage camouflage.
Especially as the new décolletage treatments are, as I have discovered this summer, not only pretty painless and fabulously successful, you can actually have them done without anyone ever knowing, except your partner, clinician and closest girlfriend.
No knives or needles, no hiding away for days or weeks as the scaly bits heal or the swelling goes down and the bruising fades away. You can hide the redness easily - what do you think polo necks are for?
A wrinkled old décolletage begins to be a problem for most women as they pass 40.
Too much sun, hardly any SPF cream on the chest - even when we were on holiday all we ever thought about was our face and neck.
Perfume is also to blame as it causes skin staining as we splash it around our chests and down our cleavage. Now they tell us!
One of the biggest chest crinklers, apart from the sun and the passing years is the way we sleep.
The décolletage procedure I did takes four weeks and as many sessions, most lasting less than an hour.
Believe me, lasers work. On the first consultation this time, Lee did a patch test with the Broad-Band Laser which would be used on my chest to stimulate the cells in the dermis and create more collagen.
I also picked up the skincare products that would go with the series of treatments. They consist of a new range called the Obagi Elastiderm Décolletage System which contains a skin lightening cream and also a wrinkle reduction lotion.
It is fast-acting and again stimulates the fibroblasts that synthesise collagen, heaven's gift to plump, wrinkle-free skin.
The second week it was a full session with the BroadBrand Light using the Sciton laser. It lasted about 20 minutes. Does it hurt? Yes, a bit. It looks for all the world as though you've had a lot of little hot iron burns all over your chest, but the stinging goes quickly and your chest is packed with ice to take away the heat.
The third and fourth procedures are basically the same Sciton laser treatment, but each one is progressively less uncomfortable. By the last session it was a breeze and there was no need even for the icepacks afterwards.
The laser works to eradicate hyperpigmentation and broken capillaries caused by sun damage and ageing, and stimulates the production of collagen to plump up the skin and reduce the crepeyness and lines.
http://www.dailymail.co.uk/femail/article-1080136/AMANDA-PLATELL-Yes-Ive-banished-crinkly-cleavage.html#ixzz1I6al3lDU
***And***
ProBust Breast Firming Gel
The Cleavage
A lovely full cleavage is sexy and attracts admiring glances. Its a fact that around 90% of cleavages featured in
photographs are taken on the red carpets of this world – Award ceremonies, film premieres and fund-raisers all bring out the women stars in their low cut designer gowns. Not all women, however, have the nerve to reveal a plunging neckline – they feel that their breasts lack firmness, their cleavage not worth displaying or simply feel their breasts are too small.
Cleavage care zone – attractive but sensitive.
An attractive and beautiful bust is always accompanied by an attractive cleavague. However as women age, the process causes slackening of the breast’s connective tissue, because of this the breast starts to lose its shape. An envelope of skin without any muscles, which supports the breast and gives it its curved shape.The most important factor for a well shaped bust is the quality of this skin expanse, stretching from the chin around the neck and the shoulder down to the breast. It is also known as the “natural bra” due to its support function. It is the quality of the firmness and elasticity of the skin in this cleavage area that determines the shape and fullness of the breasts
Cleavage “care zone”
The bridge running from the curving sections of the breast up to the flat area over the breastbone is very appealing, however this area of skin does require special care. When compared to other parts of the body, this area has fewer sebaceous glands that keep the skin moisturised.
The skin here is particularly thin and highly sensitive to drying out when exposed to the sun’s damaging rays. Without protection and care this can lead to premature ageing and wrinkling. It is important that particular care is taken with this area to ensure that the skins condition is maintained.
Ageing But Looking Younger
Women these days have a new defination of aging, to combat this, cosmetic surgery, inparticular breast augmentation has grown in popularity.
Nevertheless surveys have determined that around 96% of female consumers would really prefer noninvasive procedures, One of the main reasons is the pain and possible health risks of surgery.
Because of this extensive research has been carried out by the major pharmaceutical companies in developing highly effective specialised cosmetic products. Cosmetic “botox” or “lifting” are, for instance, There are not many women who do not wish for well-shaped, firm bustline. http://www.womenshealthreview.co.uk/a-breast-lift-without-the-surge
***And***
SPRAY TAN
"Actually I went to have my chest and body spray tanned last week... That works wonders on your chest.. Blends the spots.. You left that option out! Easiest and quickest results... I did not request the Snookie formula. I was beautifully bronzed... Comes off in a few days but worthit for a hot nite! Ha!" from Brenda
***OTHERS***
Other remedies include Retin A and BioOil. Retin A is a hydroxyacid which eliminates wrinkles well and has an additional advantage. It clears up hyperpigmented lesions. It does cause reddening of the skin and some initial desquamation, but the results are good. Also, pruritus is a problem in some users. When using Retin A the sun MUST be avoided. A prescription is required. It is available in its generic form and is way cheaper from Canada.
Bio Oil is an excellent nightly product as well. Loaded with good stuff for the skin, Bio Oil is readily available over the counter. Antioxidants, rosemary and PurCellin make Bio Oil a good before bed application. http://www.middle-ageless.com/2009/08/goodbye-to-chest-wrinkles.html
***And***

Youth, Yeeeeoooww
Kacey Jordan
Besides the MsMosquitoBites alternative directly above, a variety of other options including creams, hormones, pillows and other devices exist. The ever popular Botox injections have also been used to relax the muscles and skin of the anterior chest. Botox or Breastox has a limited efficacy of about 3 months.
Good for short term use, Breastox is more efficacious in the small breasted person. TA-DA!!!