The day has come where Nissan's new entry, the Juke, can be found in showrooms. Most dealers have one or two examples available for inspection, test driving and purchase. This people hauler is a new concept. It is a mini sport ute, available with up to date electronics, navigation, leather, cool lighting options and lots of interesting gauges. Also it comes with three available driving modes from economy to sport.
Gas mileage looks to be about 30 mpg, give or take. Decent. The engine is new for Nissan, 1.6 liter, direct fuel injection and turbocharged. The mill puts out at least 180 ponies, maybe more. Reviewers love the handling, the responsiveness and the roadability. Oh and there's a sunroof, red accented interior pieces, heated seats and available all wheel drive. 17 inch wheels
are standard with an option for even hotter rims.
The rear storage area is small, maybe 8 or 9 cubic feet. Not much for an active family. The rear doors are narrow, good for the ingress and egress of kids but not porked in-laws. The navigation screen is only 5 inches,
small, especially for the presbyopic. But then the target market is YOUNG MALES, 18-34. No reading glasses needed! Oh, as far as the unconventional name, Juke, check this out, http://www.pplume-blog.com/2010/10/juke.html.
The price range is where most buyers can finance, $18-26,000. The Juke is base with a front wheel drive configuration, but really. There is an available shift transmission, but the continuously variable option is probably better. So, how will it sell? The Juke has a good sales record in Japan, but...
The Juke is "quirky" and odd. Or it could be described as "plain ugly". Irrational body lines, weird tail lights
and a front end from a bad horror show will likely make this neat little car a curiosity. There is no way young American males will go for this. Just look at those bug eyed lights. There is no end to the kidding and joshing ready to be set loose on the owner of a Juke. The Juke in lots of ways resembles the insectoid Isuzu VehiCROSS.
The 'CROSS was an interesting SUV, but it did not make Isuzu rich.
Right now, it looks like the Juke might end up being a girl car, although the excellent engine and drive train seem to be excessive for that market. Nonetheless, the Juke has a cuteness, which will better appeal to the fairer sex. Too bad it's not offered in pink or purple or yellow.
In case Nissan hasn't picked up an anthem for the Juke, Jimmy Soul's 1963 tune, If You Want To Be Happy, might work...
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
A pretty woman makes her husband look small
And very often causes his downfall
As soon as he married her and then she starts
To do the things that will break his heart
But if you make an ugly woman your wife
A-you'll be happy for the rest of your life
An ug-a-ly woman cooks meals on time
And she'll always give you peace of mind
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
[Sax solo]
Don't let your friends say you have no taste
Go ahead and marry anyway
Though her face is ugly, her eyes don't match
Take it from me, she's a better catch
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
[Spoken:]
Say man!
Hey baby!
I saw your wife the other day!
Yeah?
Yeah, an' she's ug-leeee!
Yeah, she's ugly, but she sure can cook, baby!
Yeah, alright!
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
If you wanna be happy for the rest of your life
Never make a pretty woman your wife
So for my personal point of view
Get an ugly girl to marry you
Soul sold over a million records.
Just how many ugly Jukes can Nissan sell? It must be kept in mind ugly, but cute can be saleable. Sadly, ugly standing alone is a loser. Did some old guy in the back say "Edsel"! Let the selling games begin.
And so it goes.
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