Friday, October 8, 2010

Juke of Many Meanings


A juke is a roadside establishment, often rural, which offers dancing and liquor and sometimes gambling and prostitution. Ah, so a juke box, it's clear now.


But juke can also mean to outmanuever by faking, to wit, what football running backs often try to do.


Better to juke than to be juked might be a tin rule as compared to the golden rule of better living. Juke is a famous harmonica instrumental, recorded in 1952, by a then 22 year old bluesman from Chicago, Little Walter Jacobs.


Consequently the harmonica itself is sometimes referred to as a juke. The Asbury Jukes


led by Southside Johnny (Lyon) self named in 1975, inspired by Jacobs.

Check out Little Walter Jacobs at work, http://www.youtube.com/watch?v=zPj5BDri1Yw

Having "juked" around (listening to Little Walter, man, he can play) it is with some degree of wonderment to discover Nissan has named a car, "JUKE" or is it "The" Juke or "A" Juke? No clue, but it'll probably come down to "A" sooner or later. At the least, it seems to be an odd name, but no doubt the name was marketed to the max before its adoption. Unlike many manufacturers, who have gone to naming vehicles with numbers and letters and combinations thereof, Nissan still uses some catchy names; Altima, Sentra, Xterra, Murano, Versa, cube, Rogue, etc. But then again, Nisaan does make a Z and a GT-R, so the Japanese automaker can go both ways.

The Nissan Juke is just about to hit the showrooms, any day. It is a love it or hate it kind of car, not vanilla in any way.






The target market is the 18-34 year old MALE. What with 17 inch wheels, a 188 hp turbocharged 1.6 liter engine and handling and performance quality, it portends to be a game changer. Moreover, the Juke is attractively priced beginning in the $18's and loaded at $25, thousands that is. At the top end of the price range, the Juke has an intelligent all wheel drive system, a continuously variable automatic transmission, leather heated seats, a sun roof, navigation, blue tooth, a rear camera, an iPod port, a snappy red center console, optional cool multicolor interior lighting and MORE. Oh and it should get about 30 miles per gallon. That's nice...

Check these out:
http://www.youtube.com/watch?v=hNtsx78ZTBs
http://www.youtube.com/watch?v=kzqRmwFg70M
http://www.youtube.com/watch?v=7B4bUxLyeYg

So, there seems little to do but to wait. Wait until the models arrive and then to check out and to test drive the lizard eyed futuristic. In a perverse sort of way the Juke resembles an odd, but interesting Isuzu model called the VehiCROSS.






The CROSS was intriguing, but not successful with a production run from 1998-2000. Not that the Juke is positioned similarly to the CROSS market wise, but there's just something that makes the VehiCROSS and the Juke seem related.

Oh well, when are the Nissan JUKES coming in? So it goes.

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